“The road is long, we carry on.
Try to have fun in the meantime.”
- Lana Del Rey, Born to Die
Lana Del Rey, or Elizabeth Woolridge Grant, describes herself as a “self-styled gangsta Nancy Sinatra”. It’s a strange description but fans have come to love the 26-year-old’s husky bedroom voice with that hint of ominous melody. Better than her distinct voice though, are her poignant and haunting lyrics that speak true artistry.
Lana began singing at clubs at 18 and was signed to a record label at 20. But her real break came when she released her single Video Games on YouTube which went viral and got her album Born to Die released selling 2.8 million copies worldwide. Her music has been noted for its cinematic sound and its references to various aspects of pop culture, particularly that of the 1950s and '60s Americana.
She has endorsed clothing line H&M, serving as the model for their Fall and Winter 2012 collection. And this year, Lana became the face of the Jaguar F-Type luxury automobile. Her creativity even comes across in her cover art, as seen in Born to Die, the Paradise Edition.
Perhaps, Lana is what people have been waiting for when it comes to music – someone to write about those heartbreaking truths of life with poise and glamour.