Monday, April 20, 2015

The #ProjectScouted Shoelaced Clothing fashion show sets the trend at The Factory Café

Fashion may change daily, but Shoelaced Clothing has proven that style is eternal. The Shoelaced Clothing fashion show, a highlight in the #ProjectScouted calendar, took place on Saturday night at The Factory Café in Glenwood and pulled out all the stops once again to show that Durban is not falling behind in any way.

Ryan Francis, designer of the label, was the man of the evening as all his dedication and hard work came to fruition as the stunning #ProjectScouted ladies walked the range, specially designed for them, and captivated the huge audience that turned up for the show. Before the show, amidst the madness of hair, makeup, and rehearsals, one would never have said that this relaxed guy with his easy smile was busy preparing for a major showcase. “There's no stress, hey. We've all put in a lot of hard work but it’s all worth it. I know it’s going to be an awesome show!” he said. And it certainly was.

The Factory Café is one of those few Durban spots that manage to transition from a chilled daytime hangout to a metropolitan night time hotspot. Having chosen the venue for its uniquely urban atmosphere, Ryan also wanted to honour one of the great artists who had marked the space with his work. He said, “The café having one of Pastelheart's pieces here definitely played a role in us choosing the venue. He was a historic Durban artist.” Shoelaced Clothing is also the first label to host a fashion show at The Factory Café and having now set the standard, it will not be the last.

With his inspiration for the line stemming from the Black Fashion movement, Ryan focussed his attention on the dramatic and the striking in his pieces. The breathtaking makeup, done by the talented budding artists, and some established graduates, of Make-up theCollege, was futuristic and on trend as seen at the recent Tokyo Fashion Week. Ryan's designs paired with gorgeous custom-made Becca Blair bags accessorizing the girls' looks, these elements put together created an edgy, daring and magnetic line-up. The special surprise appearance of the Brissett Twins, ambassadors of the Shoelaced brand, also created quite the stir and added a new dimension to show. An even bigger surprise, one that no doubt did not get noticed by many, was the front row visit from the only Durban based judge in project; Shelley Ferreira. Shelley used the opportunity to get a closer look at the top 20 before helping to decide which 1- move on. 

Owner of the college, the lovely Jacqui Bannerman also stopped by to show her support to her girls and to offer a little advice here and there, “This is the best kind of practical work our students can do. Being at a show like this exposes them to the working world of make-up and that's why we're so enthusiastic about being involved in the Project again this year”, she said.

With Just Green, our Project DJ, and Ryan Rockwell on the decks; the Firmin Twins, two of our scouts and also uber talented musicians serenading the audience; and the fantastic services of Cathy Vere owner of Hedgehog Party Services enhancing the venue with her professional and perceptive touch; this was a night to remember. Mithesh of Sound Solutions supplying the Sound and lighting that provided that professional finish rounded up a night to remember. The skilled videographers Mdumisi Nxele, Robbie Muller, and Brittany Hurrell were also there capturing the hype of the day that ran from a 10AM call-time for the Project ladies and crew to 11PM when the party ended. And, of course, our awesome photographers – Roy Esterhuysen, Simphiwe Mkhwanazi, Jerome Stoffels, Nilufer Yucel, Dalton Green, and Zaheera Engar – were all over the show getting you those behind-the-scenes shots.

Nothing is impossible when the right mixture of elements is combined. The Shoelaced Clothing fashion show is testament to that. It’s going to be extremely difficult for our judges to eliminate 10 of these lovely ladies, but this is where the best are separated from the good. But having reached here, these girls now have an experience of a lifetime already along with beautiful images to recall every moment by.

Behind the scenes images used here are from Roy Esterhuysen. More images can be seen on his facebook page and also the facebook page of Simphiwe Mkhwanazi

The first video done by Mdumisi of MEL Media & Productions can be seen here: 

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