2012
saw some major fashion arrivals in South Africa, and more specifically in
Durban, with the entrance of Zara, Topshop, Mango, and Cotton
On.
Just
three months after opening its first South African store in Sandton, Spain’s Inditex
Group – which is Europe’s largest fashion retailer – announced that a
second Zara store would be opened in Gateway Theatre of Shopping. Zara
offers customized ranges for men, women, and kids and is popular for its
textured fabrics and materials.
After
five years of stagnation, Edcon – one of S.A.’s leading fashion retail
companies – along with The House of Busby brought one of the most
phenomenal UK fashion brands, Topshop, to South Africa. Stand-alone
stores have been opened in Sandton City and Gateway Theatre of Shopping so far
with stores still to be opened within Edgars stores around the country. Topshop
is widely popular not only for the weight of its name but also for appealing to
the fashion-conscious but budget-orientated shopper. Its image was also sent
into overdrive after its Kate Moss for Topshop campaign in 2007 and now
everyone wants a Topshop piece of clothing.
Mango, a leading
international Spanish fashion label, also opened its sixth store in South
Africa a few weeks ago in Gateway Theatre of Shopping. Mango is known
not only for their excellent ad campaigns that have featured stars like
Penelope Cruz and Scarlett Johansson but also for the variety found in their
ranges.
Australian
clothing retailer, Cotton On, was also launched in Pavilion Mall this
year and has fashionistas salivating over their collections that are easy and
uncomplicated.
South
Africa is finally getting noticed when it comes to fashion and big brands now
realize that we are on top of our game when it comes to fashion and style.
