Humans, especially women, are always in the
constant pursuit of beauty. And with the invention of makeup and cosmetics,
many women are arriving at the destination of their pursuit.
There have been countless studies in which
participants rate the attractiveness of faces, which has led researchers to
conclude that beauty could be distilled to a mathematical formula -- we
appreciate symmetrical faces, in which the nose is so many millimeters from the
eyes, in which the lips are in the right spot between the nose and the chin. Makeup,
then, researchers believe, is a way to highlight and amplify female features
and youth.
Using makeup may be subliminal ways that
women demonstrate their gender and their youth to potential partners. All of
these cosmetics may be an evolutionary urge to show off our most feminine
traits so that we can attain a universal beauty ideal.
Of course, while we might be born with innate
beauty standards, beauty ideals are shaped by external forces such as
advertising and pop culture. Would we care so much about the shape of our
eyebrows if we didn't see certain starlets or models rake in millions for their
appearances?
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